Allysen Kerr

Allysen Kerr, BS ’10, is an award-winning entrepreneur, brand strategist, designer, and storyteller. A published author, Allysen graduated from the University of Florida College of Journalism and Communications, where she learned the art of storytelling and developed a passion for design and online media.

Originally from New York, this Jamaican-American entrepreneur launched her first venture at the age of 20, learning early how to take a vision and turn it into reality.

The former magazine publisher has been featured on CNN and is the founder and Chief Executive Officer of Prymel Elements. She uses her skills in marketing, branding, and business to help entrepreneurs and nonprofits build culture-bending brands and create a path for increased revenue.

When it comes to branding, Allysen believes that a strong identity and a clear vision are at the core of any organization or business. She is passionate about helping entrepreneurs and organizations bring their visions to life.

Based in Tampa, Florida, Allysen serves as President of the National Association of Women Business Owners Greater Tampa Lakeland, which represents businesswomen in the West Central Florida region. She is also a Past President of the University of Florida Tampa Gator Club. In addition, she serves as an advisory board member to Mentoring with Purpose Charity and as a mentor for the Nonprofit Leadership Center’s Advancing Racial Equity on Nonprofit Boards Fellowship.

Allysen is serving her current term on the UFAA Board of Directors, which will expire 6/30/2028.

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