» BS HEALTH SCIENCE, '00
» MS MANAGEMENT, '01
Dave Long has experimented with nearly every fitness fad, including submerging himself in ice. A self-proclaimed “health nut” and chief executive officer of Orangetheory Fitness, he applies his knowledge in nutrition, weight loss and overall wellness to help others reach their fitness goals.
As CEO, Long is responsible for the worldwide company’s franchise model, regional development and product development strategy. The first of its kind, Orangetheory offers group personal training workouts using heart-rate monitors to create effective workouts for each participant. Since co-founding the company in 2010, Long has led the brand through the launch of two apps, the creation of a proprietary heart rate monitor, partnerships with celebrity brand ambassadors and the signing of its 1,230th franchise agreement.
Prior to Orangetheory, Long served on an executive team that launched Massage Envy, helping expand its locations from 25 to 800. He later joined European Wax Center, where he assisted the franchise in growing its four locations to more than 550.
Long has appeared on several television shows to speak about the fitness industry. In 2015, he was ranked No. 1 on the University of Florida’s Gator100 list of fastest-growing, Gator-owned businesses in the world.