Details Flowers Software, founded by University of Florida alumna Corrine Heck, is revolutionizing how florists and event planners worldwide plan, price, and design events. Based in Ormond Beach, Florida, the all-in-one platform simplifies every aspect of floral event management—from proposals and recipes to inventory, payments, and supplier connections.
Recognized by the U.S. Chamber of Commerce as one of America’s Top 100 Small Businesses and a Culture Champion for its people-first workplace, Details has also earned honors as one of GrowFL’s Companies to Watch, Daytona Beach’s 2023 Small Business of the Year, and a prior Gator100 honoree. Corrine’s career began as a florist and event designer, where she identified the industry’s need for better tools. In 2015, she launched Details Flowers Software to close that gap—now celebrating its 10th anniversary. Today, Details empowers thousands of professionals across 20+ countries, connecting them with top suppliers and real-time data that boost creativity, precision, and profitability.
Led by an all-female team spanning marketing, sales, and product development, Details partners with major growers and wholesalers to improve supply chain transparency and apply predictive analytics that help the floral industry plan for the future.
Beyond technology, Details champions education and workforce development through Seed Your Future and partnerships with 20+ universities, including UF—where the company is welcoming its first UF graduate this spring. As it enters its second decade, Details continues to expand its global reach, foster innovation, and elevate the floral profession. Go Gators!
http://www.detailsflowers.com
Gator Leader
Corrine Heck, BA ’99
CEO/Founder
Industry
Software
Location
Ormond Beach, FL
Years Honored
2023: Rank 64
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#OrmondBeach
#FL
#2023