Athlete's Thread is a leader in the Name, Image, and Likeness (NIL) merchandise space, offering student-athletes a platform to create and distribute custom apparel. Focused on empowering athletes, we partner with top universities and athletes nationwide, helping them build personal brands through high-quality merchandise. Our commitment to creativity and authenticity has led to partnerships with major retailers like Follett, Fanatics, Dick's Sporting Goods, Rally House, and Amazon.
Founded with a mission to elevate student-athletes, Athlete's Thread provides an innovative solution for athletes to generate revenue while enhancing fan engagement. By merging cutting-edge design with athlete-driven products, we continue to shape the future of NIL merchandise.
Our Story: From Threadly to Athlete's Thread Athlete's Thread was originally known as Threadly, a company that owned two successful brands: Greek House and College Thread. Greek House became a leader in custom apparel for Greek organizations, while College Thread catered to the collegiate market with a wide range of personalized products.
Recently, Greek House and College Thread were acquired by University Tees, a leading provider in the custom apparel space. This acquisition has allowed Athlete's Thread to focus exclusively on expanding our NIL offerings. Partnering with University Tees has provided enhanced resources, helping us solidify our position as a major player in the NIL marketplace.
http://www.athletesthread.com/
Gator Leader
Karthik Shanadi, BS ’14
Co-Founder/CEO
Luke McGurrin, BSBA ’14
Co-Founder/CEO
Ian Collins, BSAC ’14, MACC '14
Industry
Consumer Products and Services
Location
New York, NY
Years Honored
2025: Rank 80
2024: Rank 86
2023: Rank 63
2022: Rank 98
2021: Rank 43
2020: Rank 25
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