Orangetheory Fitness is an innovative fitness franchise. Long, the company’s Founder, grew his pilot location in Fort Lauderdale before franchising. Orangetheory’s claim to fame is its fitness method based around EPOC, or Excess Post-Exercise Oxygen Consumption. Participants are encouraged to push their limits and stay in the “orange zone” to continue burning calories long after their workout is over. When Long built his business, his goal was to keep his stores small, convenient, and inviting to encourage a friendly, team-oriented environment unlike the major fitness gyms.
orangetheory.com
Dave Long, BHS ‘00, MSM ‘01
Founding Partner & CEO
Other
Fort Lauderdale, FL